Disciplines/Subjects: Graphic Design
Key Themes: Graduation Ceremony, Branding Design, Packaging Design, Book Design
Graduation is one of the most important events in a school, and we created a full set of branded visual identities for the ceremony. The main visual design centered around the “Orange Ladder”, an element derived from Moonshot Academy(MSA)'s landmark, the Little Theater, which is the most familiar symbol to every MSA learner. We abstracted the theater as a three-step ladder, echoing the graduation ceremony theme of “3, 2, 1”. We simulated the projection of the light on the stairs from a vertically downward perspective and summarized it as a minimalist graphic with only orange and black. The orange steps remain unchanged, while the shadows cycle through time, from no shadow at all to a narrow projection, symbolizing the graduation of each student from the MSA, leaving behind a trail of shadows, echoing the time of the graduation ceremony, the Summer Solstice. Utilizing 3D printing technology, we pasted the physical ladder onto part of the material to create a realistic projection through natural light, breaking the boundaries between static and dynamic, two-dimensional and three-dimensional.
Habits of mind: Empathy, Strive for Excellence, Continuous Learning
Transferable skills: Organizing & Representing Information, Modeling, Evaluating Competing Design Solutions, Designing a Solution, Artistic Expression
Content Knowledge: Branding Design, Packaging Design, Book Design, Printing Basics